The Clark Group

Keeping you up to date about the Portland Oregon housing market.

Real Estate Trends


The art of pricing your home accurately is an indispensable element of a successful and smooth home sale. To navigate around pitfalls such as delayed sales, reduced negotiation power, and possible appraisal hurdles, it's wise to collaborate closely with a seasoned real estate professional who can provide expert insights and help ensure your pricing strategy sets you up for success.

1. Enticing Qualified Buyers: 

Setting an appropriate price right from the start is key to capturing the attention of genuine and interested buyers. With an abundance of resources at their fingertips, today's buyers are savvy when it comes to scouting the real estate market. Overpricing your property might discourage potential buyers, as they tend to compare listings and expect transparency and fair value for their investment.

2. Your Competitive Edge: 

Proper pricing empowers you to position your home competitively within the market. Accurate pricing allows your property to stand out amidst the sea of homes for sale, attracting more desirable offers and expediting the overall selling process. Conversely, opting for a higher price that what the market can bear may lead to your home staying on the market longer, causing potential buyers to question its desirability and actual worth.

3. Maximizing Profit Potential: 

Although it might be tempting to inflate the asking price, such an approach can prove counterproductive in the long run. Overpricing often necessitates price reductions down the line, inadvertently giving the impression of desperation to potential buyers. By setting a realistic price, you enhance the likelihood of receiving offers closer to, or sometimes even surpassing, your desired price, ultimately maximizing your profit potential. 

Steering Clear of Common Pitfalls: 

a. Avoiding Sale Disruptions: Overpricing your home can lead to delays in selling and cause frustration, aggravating carrying costs such as mortgage payments, maintenance, and taxes. Remember, the longer your property lingers on the market, the more it risks losing its allure and perceived value over time. 

b. Leveraging Negotiating Power: Incorrect pricing can compromise your ability to negotiate effectively. When faced with an overpriced property, potential buyers often submit lower offers or may refrain from making any offers at all. On the flip side, a well-calibrated price can generate multiple offers, creating a competitive environment that empowers you to negotiate from a position of strength. 

c. Navigating Appraisal Challenges: If your home is significantly overpriced, it may encounter appraisal challenges when a buyer applies for financing. Appraisals ensure that the property's value aligns with the purchase price. If the appraisal falls short, the buyer may need to adjust their offer, request a price reduction, or even back out of the deal entirely. 

By enticing qualified buyers, seizing a competitive edge, and maximizing your profit potential, setting the right price enables you to achieve your goals efficiently. Remember, the right price attracts the right buyers, and sets you up for a successful sale.


The Clark Group LLC
Office 503-336-7317 Direct 503-810-3295
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